Antelope Acquires Pet CBD Company
SAN FRANCISCO — On June 7, Antelope, a pet wellness platform owned by Alpine Investors, announced its acquisition of CBD pet supplement and treat company Diggin’ Your Dog and Super Snouts. Diggin’ Your Dog and Super Snouts will continue to operate under their own names and Christy Love will continue as CEO of the company.
According to Brightfield Group, a cannabis market research company, the market for CBD products for pets is expected to reach $1.1 billion by the end of 2026.
“At Antelope, we are on a mission to revolutionize the pet industry by raising the standard of pet care by sourcing, creating and growing high quality natural pet brands,” said Wendy Wen, Founder and CEO of Antelope. “Our latest partnership with Diggin’ Your Dog and Super Snouts further supports our goal of becoming a one-stop-shop with the best products and services for pet owners.
“Diggin’ Your Dog and Super Snouts’ passion for innovation, results, and the development of reliable and safe pet products aligns perfectly with our philosophy and values,” added Wen. “We are thrilled to partner with Christy, Dawn, Leslie and the entire team at Diggin’ Your Dog and Super Snout, and look forward to continuing to build on the company’s success as a premier CBD supplier for pets.”
Diggin Your Dog and Super Snouts was founded in 2011 by Christy Love and her partner Dawn Love. Since its inception, the company has quickly established itself as a leader in the field of CBD pet products and supplements offering CBD supplements and treats for pets. Currently, Diggin’ Your Dog and Super Snouts have five product lines: Diggin’ Your Dog FiRM UP!, Super Snouts, Stash Treat Co., and Super Snouts Hemp Co. The Company’s products are chemical-free, sourced from the United States United and certified by the National Animal Supplement Council (NASC).
“Since Diggin’ Your Dog and Super Snouts began as a grassroots effort 12 years ago, our mission has always been to create smart, honest products that honor the human-animal bond,” said Christy Love. “With the help of the entire Diggin’ Your Dog and Super Snouts team, we’ve built a successful business with passion, integrity, innovation and a deep understanding of the needs of pet parents looking for results-driven products. .
“When we met the amazing team at Antelope, we knew we had found the right partner at the right time to help us continue to build on our vision,” added Christy Love. “We are excited to learn from each other and work side by side with Antelope to continue to create the most innovative products in the pet industry. We are also extremely grateful to our loyal customers who believe in our mission and have continued to support our brands over the years.”
Antelope and Alpine say acquisition of Diggin’ Your Dog and Super Snouts will provide CBD pet products company with access to growth opportunities, product innovation and market expansion . As a business partner, Antelope will help Diggin’ Your Dog and Super Snouts with omnichannel marketing, new employees and scalable infrastructure.
“As founders of Diggin’ Your Dog and Super Snouts pet health products, we would like to express our humble gratitude to everyone who has supported and continues to support the brand’s mission,” said Christy and Dawn Love. . “With this support, The Run Around Rescue Ranch and Sanctuary was able to come to life, our animal shelter and sanctuary that provides animal care in the most convenient way possible.
Birds Eye Advisors acted as financial advisor to Antelope and the acquisition.
Since its inception in August 2021, Antelope has acquired two pet products companies, including Bocce’s Bakery and Doggo, a pet insurance provider. Diggin’ Your Dog and Super Snouts is Antelope’s first acquisition of a pet CBD company.
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