Arbor Investments Announces Investment in Ultra-Premium Crus Pet Food Manufacturer, Carnivore Meat Company | Illinois

CHICAGO, Dec. 9, 2021 / PRNewswire / – Arbor Investments (“Arbor”), a specialty private equity firm that focuses exclusively on investing in the food, beverage and allied industries, announced today its investment and partnership with the ultra-premium gel – Raw dried and frozen pet food maker Carnivore Meat Company (“Carnivore” or the “Company”). The transaction marks the fourth platform investment for Arbor Fund V. Terms of the deal were not disclosed.

Founded in Green Bay, Wisconsin, by entrepreneur and CEO Lanny Viegut in 2012, Carnivore is one of the largest producers of freeze-dried raw food for pets in North America, making both freeze-dried and frozen raw foods. for pets, snacks and treats. A pioneer in raw pet food, Carnivore’s state-of-the-art manufacturing facilities and proprietary freeze-drying process are strongly positioned to meet a rapidly growing demand, fueled by discerning pet parents around the world who are looking for nutritious and delicious alternatives to traditional pet foods.

Carnivore’s freeze-dried meat products are safe, convenient, and long-lasting, making them ideal for travel, training, snacking, and daily eating. These highly differentiated products are marketed under the company’s family of brands, including the flagship Vital Essentials®, Vital Cat®, VE RAW BAR ™ and the latest Nature’s Advantage® line. The company’s branded products are distributed to more than 7,200 retailers in the United States and Canada, online, including through Chewy and Amazon, and in 14 international markets. Additionally, Carnivore is a trusted partner for a number of co-manufacturing and private label clients.

“Carnivore has been fortunate to have incredible growth and we expect to accelerate at an even faster rate going forward,” Viegut said. “When we saw this opportunity to partner with a team that fully matches us in culture, values ​​and beliefs… and who share the same commitment to making top quality food products, we just had to say ” YES ” ! This partnership will help us stay ahead of the ever-growing demand for our 100% crude protein products. Carnivore and Arbor are a perfect match, and the timing couldn’t be better. With our combined experience and expertise, along with Arbor’s resources, we will continue to evolve rapidly to stay ahead of the incredible demand curve for our raw pet food and treats. ultra-premium quality. “

Under Viegut’s leadership, Carnivore was recently named to Inc. 5000’s list of America’s fastest growing private companies for the third year in a row. Viegut and senior management of the Company will continue their operational roles at the helm of the company.

“The Carnivore team has developed distinctive products with a fanatic customer base,” said Chris Tuffin, Arbor partner. “The freeze-drying industry is growing dramatically as parents of pets discover the unparalleled benefits of raw food. We look forward to contributing our resources and capital to help increase capacity and support the acceleration of radical change in the growth of the company. “

“Lanny and his team have built something truly amazing, not just in terms of the product, but in terms of the unique culture,” said Arbor President Carl Allegretti. “The Carnivore team’s customer-centric approach and ‘finding ways to say yes’ attitude across the organization is a clear factor in their tremendous success and fits in perfectly with the hands-on approach. from Arbor. We couldn’t be more excited about our new Partnership. “

Winston & Strawn LLP acted as legal counsel to Arbor in connection with the transaction. Houlihan Lokey served as exclusive financial advisor and Godfrey & Kahn served as legal advisor to Carnivore.


Carnivore Meat Company is an award-winning manufacturer of raw frozen and freeze-dried pet foods and treats. Based in Green Bay, Wisconsin, the company’s fast growing brands include Nature’s Advantage®, Vital Essentials®, VE RAW BAR ™ and Vital Cat®. The Company also supplies co-manufacturing customers and supplies private label products to major retailers around the world. Carnivore has received the Wisconsin Manufacturer of the Year Award, the Governor’s Export Achievement Award and inclusion in the 5,000 Fastest Growing Private Companies Inc. Learn more at


Founded in 1999 with offices in Chicago and New York, Arbor Investments is a private equity firm specializing exclusively in acquiring leading companies in the food, beverage and related industries. Since its inception, the company has acquired or invested in more than 80 companies in North America.

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