Benny’s Bowl pet food brand secures $300,000 pre-seed funding
Benny’s Bowl – India’s fastest growing fresh pet food company recently acquired $300,000 in a pre-seed round led by Ashish Hemrajani (CEO of BookMyShow). The investment round also saw the participation of other high-profile investors – HareshChawla, Japan Angel Fund, BT’s Inc Japan, Rajesh Sawhney and other HNIs.
Benny’s Bowl prepares fresh food using 100% real ingredients with no preservatives or artificial additives. To ensure dogs eat fresh, healthy food, the company uses retort technology for food packaging, the same technology used to package food for astronauts. Technology locks in freshness for up to 2 years without the use of preservatives or refrigeration.
With the funds acquired, Benny’s Bowl plans to innovate the product line and raise awareness of how fresh food can improve the lifespan and quality of life of the animal.
Commenting on the company’s ideology, Akshay Gupta, co-founder of Benny’s Bowl, said, “We believe our pets also deserve to eat fresh, healthy food, just like us humans with Benny’s Bowl. , we aim to make it easier to feed our pets fresh food and improve the quality of life and lifespan of our pets.
Pleased with the participation in the investment, Rajesh Sawhney said, “The Indian pet food market is growing at a rapid pace. As people have become more aware of their pet’s health and are open to exploring a variety of healthy foods, Benny’s Bowl is expected to hold a massive share of the market. We hope Benny’s Bowl will grow exponentially in the years to come.
Currently, Benny’s Bowl offers exclusive recipes designed for vegetarian and non-vegetarian families and pan India book. Each recipe is rich in protein and other nutrients including iron, calcium, vitamins, omega-3s and other fatty acids. Over the next 6 months, the company plans to expand its product range and add 5 more recipes to be made available across India, as well as a range of freshly prepared toppings and treats.
Founded in August 2021 by Akshay Gupta who is also the founder of India’s largest pet festival Pet Fed (limca book of record holder) and also an investor in Flying Fur – India’s largest chain of pet grooming vans (recently featured on Shark Tank), Benny’s Bowl pet food is complete and balanced, formulated by experienced nutritionists.
Company co-founder – Aashna Jain has been instrumental in creating Benny’s Bowl recipes with the help of a certified nutritionist. She has a strong background in the pet industry and also co-founded Pet Fed – the largest pet festival in India.