Better Choice Appoints Expert in Pet Food Brands,

NEW YORK, January 13, 2021 (GLOBE NEWSWIRE) – Better Choice Company (OTCQX: BTTR) (“Better Choice”) (the “Company”), an animal health and welfare company, today announced the appointment of Donald Young as the Company’s new Executive Vice President of Sales, effective January 1, 2021.

Donald Young joins The Better Choice Company with over 29 years of experience leading the sales organizations for several leading pet food brands including The Nutro Company (Natural Choice, MAX and Greenies brands) and Merrick Pet Care, Inc. (Merrick, Backcountry, Purrfect Bistro, and Fresh Kisses).

Following his success at The Nutro Company, Mr. Young led the turnaround and expansion of Merrick Pet Care’s Pet Specialty business from 2010 to 2020, where he was directly responsible for growing a brand’s business. niche to the natural player # 3 in the pet. specialized retail channel. Merrick Pet Care more than quadrupled its sales during this period, surpassing $ 500 million and ultimately leading to the sale of Merrick Pet Care to the Nestlé Purina Company. Donald has also been recognized by his peers in the companion animal industry for his track record of achievement, winning numerous sales awards throughout his career, including recognition as one of the 2019 ICON winners of the Pet Age magazine.

Scott Lerner, CEO of The Better Choice Company, said: “We are extremely pleased to have Donald join our team. We look forward to seeing him build on his past successes to help grow and expand Better Choice’s brands in the Pet Specialty channel.

Donald Young said: “I have been incredibly impressed with the caliber of the team that Better Choice has assembled and I am delighted to start and build on the momentum already created. I am committed to building a world-class sales team who are empowered to do what is right for our retail partners so that we can all be successful together. Whether it is investments in education and services or simply providing the best possible product for parents of pets.

Michael Young, President of Better Choice Company, added, “Attracting talent like Donald Young is a testament to the quality of the platform Better Choice has built and continues to build. We continue to add world-class industry experts as we achieve our goal of building the most dynamic team in the animal health and welfare industry. With recent additions to our team as well as recent announcements regarding changes to our capital structure, Better Choice is uniquely positioned to capitalize on key industry macroeconomic trends. Donald will be located in downtown Nashville, Tennessee, where we just announced a repositioning of our fulfillment and distribution centers. “

About Better Choice Company, Inc.

Better Choice Company Inc. is a growing animal health and welfare company committed to leading the industry shift towards pet products and services that help dogs and cats to live healthier, happier and longer lives. We are taking an alternative, nutrition-based approach to animal health to conventional dog and cat food offerings and positioning our brand portfolio to benefit from the prevailing trends in the growing humanization of companion animals and the world. consumer focus on health and wellness. We have a proven track record of decades of successful selling trusted animal health and welfare products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions. concerning the health of their animal. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which focus on providing sustainably sourced kibble and canned foods derived from real whole meat, respectively, and raw and minimally processed dog food and treats. . For more information, please visit https://www.betterchoicecompany.com.

Forward-looking statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe”, “may”, “estimate”, “continue”, “anticipate”, “intend”, “Should,” ‘The Company has based these forward-looking statements in large part on our current expectations and projections regarding future events and financial trends which we believe could affect our financial condition, results of operations, business strategy and our financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statements we make here speak only as of the date on which they are made. Factors or events that could cause our actual results to vary may occur from time to time, and we cannot predict all of them. The Company assumes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as required by law.

Company details :
Best Choice Company, Inc.
Scott Lerner, CEO

Investor contact:
KCSA strategic communication
Valter Pinto, Managing Director
Telephone: 212-896-1254
Valter@KCSA.com


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