Billy Hegeman, Head of Digital and E-Commerce, Joins NEP as Operations Advisor

MINNEAPOLIS & WEST PALM BEACH, Florida–(BUSINESS WIRE)–Leading investment firm Norwest Equity Partners (NEP) announces that Billy Hegeman, operations executive and proven business advisor, has joined the firm as an operations advisor. Hegeman will lead digital transformation, with a focus on developing omnichannel and e-commerce initiatives, so that NEP portfolio companies can scale their operations, increase sales and create additional value in their businesses.

Hegeman has held senior positions in strategy and general management for companies in retail, manufacturing, distribution and technology. Additionally, he has created new businesses and executed large-scale digital transformations for consumer and B2B businesses.

“Customer experience is the new currency of business,” said Tony Armand, NEP Partner. “To achieve this, businesses need to master digital strategies, especially omnichannel and e-commerce, to reach customers where and how they want to interact with and buy from the business. Our portfolio companies now have access to a proven leader who recognizes the potential of digital transformations. We are confident that Billy’s expertise will identify new ways for our portfolio companies to grow.

Prior to joining NEP, Hegeman was senior vice president and general manager of digital and e-commerce at Philips Pet Food & Supplies, the nation’s largest pet supply distributor, where he led the company’s digital transformation. business. He also served as Senior Vice President, Consumer Experience, at Georgia-Pacific, where he led a disruptive digital vision that drove superior year-over-year profitability and results. His career also includes various high-impact roles at Amazon, including COO of, Prime Pantry launch, as well as functional leadership roles at Home & Kitchen and Sports & Outdoors. He received his MBA from the University of Colorado and his BS in Business Administration from Colorado State University.

“The pandemic has certainly accelerated the adoption of digital experiences for customers in virtually every industry. It’s more important than ever for companies to understand how to integrate digital best practices, tools and technologies into all aspects of their business,” Hegeman said. “I look forward to working side-by-side with the companies and NEP’s team of experts, who have differentiated NEP in the investment industry for over 60 years. Continuing to develop digital and e-commerce expertise is another example of how the NEP Advisory Group continues to evolve to meet the needs of IT businesses.

NEP’s advisory resources also include expertise in various industries, acquisitions, organizational development and talent acquisition, finance, sales and operations planning, legal and compliance, strategic planning, supply chain and pricing.

Hegeman is based in the Southeast region of the United States, where NEP has a new office in West Palm Beach, and will work with NEP portfolio companies nationwide.

Since 1961, NEP has invested in the growth of profitable and scalable middle-market companies, many of which are owned by their founders. , industrial and distribution. More information can be found at

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