CES 2022 Panel Recap on Food Tech and Experiential Retailing
The onset of the pandemic sparked a huge step forward in e-commerce, as that is all that was available for a very large part of the time in 2020. However, the brick and mortar is far from dead – and some companies do. intriguing, non-traditional things with their in-store retail presence. That was the point to remember from the “Experiential Retail” panel at CES 2022 on Thursday. The panel featured Tim Bush, NPD Group Commercial Director, Jim Heilmann, General Manager of Las Vegas Event Space ZONE15, and Liz Bacelar, Global Head of Innovation for Estee Lauder. AREA15, which is an example of this non-traditional retail model, is a RV retail and entertainment complex that allows users to experience virtual worlds, such as walking around a bamboo volcano, while shopping and visiting restaurants.
More and more people are cooking at home, but they cook in different ways that suit their specific diets, tastes, budgets and desires. Technology has made it easier. In a conference hosted by The spoon‘s Michael Wolf, Robin Panelists List of Suvie, Khalid Aboujassoum from Other laboratories, Dr Dochui Choi from Samsung, and Kai Schaeffner of Thermomix discussed what will follow for food technology. Food tech companies use their consumer feedback to find out what people are eating and what tastes they prefer. According to List, however, what we’re missing is a way to bring it all together quickly. Potential appliances filling this gap include Suvie, which refrigerates ingredients until ready to cook and automatically cooks inserted foods when the preset time is reached. There’s also the Thermomix, which guides users through recipes with its one-pot blender and scale, where it can chop, sauté, caramelize and more.
Yesterday, National Marketing Group (NMG) announced that the adventurer Erik Weihenmayer will deliver the opening speech at the Prime Time event on February 6 in Phoenix. Adversity is one of the guiding themes of this year’s event. It’s a concept that Erik Weihenmayer is no stranger to having been diagnosed with with retinoschisis, an eye disease that causes the neurosensory layers of the retina to split abnormally. This condition left him completely blind at a young age; however, that didn’t stop him from achieving incredible feats in the adventure realm. Erik is an accomplished climber, paraglider, skier and kayaker. He was also the first blind man to climb Mount Everest in 2001.
Over the past two years, retailers are no strangers to adversity, in the face of a pandemic, supply chain issues and the continuing labor shortage. However, after the PrimeTime event on February 5-8, Nationwide wants to get the message across that the difference between successful businesses and their competitors is how they react to adversity.
Digital experience of Pepcom’s The kickoff broadcast had the opportunity to showcase some of the exhibition’s most exciting new technologies, from a wide range of industries and manufacturers. 2022 looks like another huge year for mainstream tech, shaped by the needs of a rapidly changing culture in many ways.
The digital experience featured many products displayed which are simply innovative. Here are some of our favorites. Wagz Tagz, which was just announced at CES 2022, are designed to pair with the Freedom Smart Dog Collar ($ 249, released in 2021). The idea is that you put the Freedom Smart Dog Collar on your dog and then place the Tagz where it isn’t supposed to roam: under a mattress, the compost bin, etc. When the puppy gets too close, it triggers a shock. free fix on the collar – according to Wagz, it uses a combination of vibration, audio cues, and ultrasonic sounds to get the job done, and you can get a notification on your Android / iOS device regarding your pet’s attempted transgression .
In other news, Howard’s, the Southern California independent electronics retailer, has added Sabrina Bradford Warden to its leadership team as vice president of e-commerce. Bradford has over 25 years of experience in marketing and e-commerce. She will be responsible for launching a new e-commerce channel for Howards and creating and developing strategies for Howard’s new e-commerce network.
WHAT WE ARE READING …