Musician Sia Furler joins Bond Pet Foods as investor and advisor

Press Release: Bond Pet Foods

Bond Pet Foods, the Boulder-based leader in creating fermented cultured meat protein for pet food applications, recently announced that Sia Furler, Grammy-nominated musician and lifelong animal advocate, joins his team as an investor and advisor. In this role, Furler will partner with Bond to advance and inspire a more humane and responsible food future through a variety of social and digital marketing initiatives.

Furler has dedicated much of his life to animal advocacy, as evidenced by his involvement with charities such as the ASPCA and the Best Friends Animal Society, and frequently lends his voice to raise awareness of the plight of animals, including co -narrating the movie “Dominion”. a documentary about the evils of factory farming, starring notable names Joaquin Phoenix and Rooney Mara.

Bond Pet Foods was founded in 2017 with a mission to create more sustainable, responsible and humane foods by reinventing meat, the mainstay of pet nutrition. Dogs and cats are voracious consumers of animal protein. However, studies show that producing meat and meat by-products for consumption has an outsized negative impact on the environment (2017 UCLA/PLOS One Journal).

Bond solves this problem by using a technology known as precision fermentation to produce nutritionally complete, nature-identical protein from chicken, beef, fish and other meats for pet food applications. . This process is commonly used to make ingredients for everyday products such as enzymes for cheese – no breeding is required. Backed by leading food tech and alternative protein funds including Lever VC, Agronomics and KBW Ventures – and now Furler – Bond is poised to accelerate the development of its meat protein portfolio in the coming months.

“As a passionate animal and environmental advocate, I am inspired by Bond Pet Foods’ mission and believe their company is the future of sustainable protein in pet food,” Furler said. “If America’s dogs and cats were their own country, their consumption of meat products alone would rank fifth in the world. I can’t wait to lend my voice and support a brand reimagining a cruelty-free future for all animals.

In the coming months, Bond and Furler will collaborate on social, digital and product initiatives that invite the public to learn more about Bond’s mission, its innovative approach to meat protein production and inspire new dialogue around responsible nutrition for dogs and cats.

“We are honored to welcome Sia and her deep passion for animals to the Bond family,” said Rich Kelleman, co-founder and CEO of Bond Pet Foods. “We believe his voice and creativity will help us further educate and excite the world about a new, better and more sustainable way to feed our pets.”

Bond Pet Foods, Inc. is a Boulder, Colorado-based pet food company that uses biotechnology to create foods that are nutritionally comparable to conventional meat, but without all the bad stuff; so people, pets, farm animals and the planet are all winners. Using some of the same processes used in craft brewing, Bond produces high-quality cultured fungal and animal proteins through fermentation, harvests them to better meet the nutritional needs of pets, and uses the ingredients as the basis for its comprehensive recipes. .

A nine-time Grammy nominee, Sia has cemented her role as one of today’s biggest stars, sought-after songwriters and captivating performers. Most recently, Sia teamed up with NASA for a video for her song “Floating Through Space” to celebrate the Ingenuity Test Flight on Mars. The song is taken from his latest album “Music.” In 2019, she joined forces with Diplo and Labrinth to form the group LSD. Their debut album, Labrinth, Sia & Diplo Present…LSD has over a billion streams to date. In 2016, she released the Grammy-nominated “This Is Acting” (Monkey Puzzle/RCA Records), to critical acclaim, followed by her sold-out Nostalgic For The Present World Tour. In 2017, she released the evergreen holiday collection “Everyday Is Christmas”. She has more videos in YouTube’s “Billion Views Club” than any other woman on the planet. Alongside her own hits, Sia has also written global hits for today’s biggest bands including Beyonce, BTS, David Guetta, Kanye West, Rihanna, Britney Spears, Katy Perry, Ozuna and many more.


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