Musician Sia Furler Joins Food Tech Startup, Bond Pet Foods, as Investor and Advisor
Furler has dedicated much of his life to animal advocacy, as evidenced by his involvement with charities such as the ASPCA and the Best Friends Animal Society – and frequently lends his voice to raise awareness of the plight of animals, including co – narrating the film. Dominationa documentary about the evils of factory farming, with notable names Joaquin Phoenix and Rooney Mara.
Bond Pet Foods was founded in 2017 with a mission to create more sustainable and responsible products., and a human diet by reinventing meat – the mainstay of our pets’ diets. Dogs and cats are voracious consumers of animal protein. However, studies show that the production of meat and meat by-products for consumption has an outsized negative impact on the environment (2017 UCLA/PLOS One Journal).
Bond solves this problem by using a technology known as precision fermentation to produce nutritionally complete, nature-identical chicken, beef, fish and other meat proteins for pet food applications. . This process is commonly used to make ingredients for everyday products such as enzymes for cheese – no breeding is required. Backed by leading food tech and alternative protein funds including Lever VC, Agronomics and KBW Ventures – and now Furler – Bond is poised to accelerate the development of its meat protein portfolio in the coming months.
“As a passionate animal and environmental advocate, I am inspired by Bond Pet Foods’ mission and believe their company is the future of sustainable protein in pet food,” said Sia Furler, investor and advisor to Bond Pet Foods. “If American dogs and cats were their own country, their consumption of meat products alone would rank fifth in the world. I look forward to lending my voice and supporting a brand that is reimagining a cruelty-free future for all animals. .”
In the coming months, Bond and Furler will collaborate on social, digital and product initiatives that invite the public to learn more about Bond’s mission, its innovative approach to meat protein production and inspire new dialogue around responsible nutrition for dogs and cats.
“We are honored to welcome Sia and her deep passion for animals to the Bond family,” said Rich Kelman, co-founder and CEO of Bond Pet Foods. “We believe his voice and creativity will help us further educate and excite the world about a new, better and more sustainable way to feed our pets.”
About Bond Pet Foods
Bond Pet Foods, Inc. is a Boulder, Colorado– a pet food company using biotechnology to create food that is nutritionally comparable to conventional meat, but without all the bad stuff; so that people, pets, farm animals and the planet are all winners. Using some of the same processes used in craft brewing, Bond produces high-quality cultured fungal and animal proteins through fermentation, harvests them to better meet the nutritional needs of pets, and uses the ingredients as the basis for its comprehensive recipes. .
Bond investors include some of the largest alternative protein funds, including Lever VC, KBW Ventures and Agronomics. For more information on Bond’s technology and team, visit bondpets.com or follow @bondpetfoods on Instagram, Facebook and Twitter.
On Sia Furler
A nine-time Grammy nominee, Sia has cemented her role as one of today’s biggest stars, sought-after songwriters and captivating performers. Most recently, Sia teamed up with NASA for a video for her song “Floating Through Space” to celebrate Ingenuity’s Mars test flight. The song is taken from his latest album Music. In 2019, she joined forces with Diplo and Labrinth to form the group LSD. Their debut album, Labrinth, Sia & Diplo Present…LSD has over a billion streams to date. She released the Grammy nominee It is to act (Monkey Puzzle/RCA Records) in 2016 to much critical acclaim, followed by his sold-out Nostalgic For The Present World Tour. In 2017, she released the Evergreen Holiday Collection Every day is Christmas. She has more videos in YouTube’s “Billion Views Club” than any other woman on the planet. Alongside her own hits, Sia has also written global hits for today’s biggest bands including Beyonce, BTS, David Guetta, Kanye WestRihanna, Britney Spears, Katy PerryOzuna and many more.
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