Since the onset of the COVID-19 health crisis, industries have worked hard to change their processes to keep staff and customers safe. The pet food industry is no exception, with e-commerce establishing itself as an effective tool to create growth in space despite the virus. Freshpet acknowledges that some people are unsure of the reasoning behind the growing popularity of online pet food delivery, and here Freshpet takes a look at the information to clarify recent changes in the space.
Why has pet food delivery grown in popularity in 2020?
The pandemic has had a big impact on many of our schedules, with many of us staying at home more often to avoid spreading the virus. This behavior has created the perfect environment for pet food e-commerce to thrive as people turn to online platforms for essential items. Freshpet and other pet food experts recognize that several factors have continued to play a role in the popularity of pet food delivery.
Pet food delivery keeps customers safe
One of the main reasons for the continued success of online pet food delivery services is the security they provide to customers. As cases rise again in parts of the country, customers have opted to shop online to avoid crowds and reduce the risk of the virus spreading. It may not always be possible to avoid stopping in person at a store, but shoppers are realizing that limiting or consolidating our trips has a positive impact on our safety and that of others.
Creates a convenient way to buy products
Since the onset of COVID-19 in 2020, customers have been enjoying the convenient ways to get their essentials. Online pet food ordering is convenient for consumers as it can easily be done from our phones and computers. For those of us who are used to visiting stores in person, shopping online can free up time because there are fewer distractions.
Provides space for research
Pet parents always want to make sure they’re giving their pets the best food possible. Buying pet food online provides the opportunity to make a more informed decision about our purchases. With access to comments and reviews from other customers, we can rate old favorites or new products and compare them to others. This contrasts with buying pet food in stores, where we may have to make an impromptu decision on what to buy if our favorite brand runs out.
Pet food trends set to continue in 2021
Naturally, consumer behavior has undergone changes in the aftermath of the pandemic, giving way to several trends that will continue into 2021. While there are bound to be many changes in the space this year, when Freshpet Reviews a number of these trends, there are a few that stand out for the impact they will have on businesses in the future.
The popularity of pet food e-commerce will increase
One of the most notable changes has been the recent boom in pet food e-commerce, with customers looking for ways to meet their needs as pet owners without having to go to physical stores. . The growth of e-commerce in the pet industry is not new, however, the recent growth in online shopping has pushed e-commerce in the pet food category from 16% of sales to around 23%. According to a Packaged Facts study, e-commerce is expected to continue to grow to cover 34% of the pet food market by 2024. This growth has resulted in increased sales of Freshpet and other pet food companies. pets in the market.
Renewed focus on healthy options
While pet owners could easily have used the financial difficulties many families face as a reason to flock to lower-cost brands, experts have found that the pandemic has accelerated interest in high-end products. range for pets. Freshpet reviews several potential reasons for this trend. For example, COVID-19 has inspired many pet parents to focus on the immune system and general health for themselves and their furry friends. Specialized diets that address specific health concerns and needs related to the needs of dogs and cats based on size, age and breed are also expected to see growth.
Growing interest in sustainability
As consumers become more interested in the environment, the expectation that pet food companies will choose sustainable practices has also continued to grow. There are many ways for businesses to be more sustainable in their practices. For example, companies have been encouraged to use more sustainable ingredients and to manufacture their products in a way that has minimal impact on the environment. 2020’s focus on social issues and the importance for brands to protect the rights of their employees has led customers to wonder which brands have also invested in sustainable practices for their staff.