Satori Capital invests in Redbud, a “better for you” consumer products company

DALLAS–(BUSINESS WIRE)–Satori Capital, a Texas-based multi-strategy investment firm, today announced its investment in Redbud Brands, an Austin-based company focused on creating, incubating and commercializing consumer packaged “better for you”.

As consumers continue to show a growing preference for healthier and more beneficial products, Redbud identifies ideas that meet “better for you” criteria in food and beverage, health and wellness. being, beauty and personal care, and pets, and pursues those it believes can evolve into transformative, valuable and enduring market leaders. Unlike many traditional venture capital funds, Redbud provides its portfolio companies with a shared services infrastructure and offers guidance through critical stages from the early stages, then accelerates the growth of the most promising brands.

“We are thrilled and grateful to partner with the talented, experienced and values-aligned team at Redbud,” said Satori Capital Co-Founder Randy Eisenman. “We believe this outstanding team will continue to leverage their deep knowledge and extensive relationships in the consumer products industry to capitalize on the growing shift in preferences towards healthier products, and in doing so will create value considerable for the stakeholders of Redbud and Satori.”

Redbud’s portfolio currently includes more than ten companies that have launched or are about to launch. These brands include SunDaze, a brand of low-sugar, “better for you” fermented juice cocktails, and NAPJITSU, a line of supplements designed to improve performance and productivity.

Redbud founder Brian Goldberg has an impressive track record as a founder, senior executive, investor and advisor to over 30 consumer products companies. He was the founding executive of Amplify Snack Brands, leading its IPO and sale to a major acquirer, and has many years of experience in private equity and venture capital firms. Redbud co-founder and operating partner John Ferrari has over 20 years of experience in startups and growth companies, and the company’s management team has experience working with many well-known brands, including Skinny Pop, Sweet Leaf Tea, Tiff’s Treats, Deep Eddy Vodka and Coca Cola.

“We are deeply aligned with Satori in our mission and vision for Redbud and in the resources we provide to our portfolio companies,” Mr. Goldberg said. “Satori can provide key strategic advice on business development and capital allocation, and we know their deep knowledge and connections will benefit all of our brands.”

About Satori Capital

Satori Capital is a Texas-based multi-strategy investment firm founded on the principles of Conscious Capitalism. The company’s purpose is to create, fund and inspire businesses that uplift humanity. Satori expresses this philosophy through a variety of investment strategies, including a private equity business, an alternative investments platform, an accelerator business, and a private equity strategy focused on environmentally responsible businesses. . For more information, please visit www.satoricapital.com.

About Redbud

Redbud Brands, LLC is an Austin and Los Angeles-based operating holding company focused on creating, incubating and marketing “better for you” consumer packaged goods and consumer digital brands and businesses. in the food and beverage, health and wellness, beauty sectors. , and the pet sectors. Redbud’s 100+ person advisory team includes entrepreneurs, executives, influencers and investors in the consumer packaged goods and technology sectors. For more information, visit redbudbrands.com.


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