The advantages and disadvantages of Freshpet from the customer’s point of view
Freshpet’s (NASDAQ: FRPT) the figures show that the company was successful in finding new customers. However, not all animals who try his product like him.
In this segment of Upgrade or Topgrade, Jeremy Bowman, Fool contributor, and Deidre Woollard, editor-in-chief of Millionacres, discuss some of Freshpet’s weak spots, including the pet food itself on occasion.
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Deidre Woollard: Well, I need to read this comment from Stewart of Slido who says “My cat turned her nose on Freshpet and didn’t eat a bite.” That’s the risk with Freshpet, because if your pet doesn’t eat it, that’s about it. There are different flavors in Freshpet, but it’s not like kibble where it is, my cat liked this one so I’m just going. Even within the branding of a sole proprietorship, there are several flavors or things that you can try. There isn’t much in Freshpet. Usually, if you try Freshpet once and your pet doesn’t like it, you probably aren’t going to try it again.
Jérémy Bowman: I fed my dog Freshpet. He seemed to like her. He’s a pretty picky eater. I have now switched to making pet food for him from ground turkey, vegetables and rice.
Oldest boy : [laughs] Wow. It is a commitment.
Archer: He is a really difficult dog to feed. As far as my personal experience goes, I would say it went pretty well with Freshpet.
Oldest boy : How long have you fed your dog Freshpet?
Archer: It had been a few months, and we were mixing it. I think Freshpet is definitely more expensive with dry kibble too. It’s worth keeping in mind. It’s more of a premium product, so we mixed it with dry food, and we did that for several months. I think at least with him it seems like he likes something for a while and gets it. He is bored or we like to mix things up a bit. I can’t remember why we stopped buying it. Maybe it was also the thing we were moving around during the pandemic. Sometimes you can find it and sometimes you can’t. It’s also not as easy to keep in stock as a big bag of dry kibble.
Oldest boy : This is a very good point. But you also mentioned something that I want to dive into and do too, is that we think our animals need variety. It’s something that never happened. When I was growing up I think cats ate the same kind of food all of my childhood as our dog friends too. You bought the same bag of food, the pet aisle wasn’t as big as you would pick up your Purina bag and you would get the same bag for years and years and years. Now we are in this world where we have as many options as we have food for people. We think to a certain extent, I think our animals need this variety and it all fuels all the income of these companies. Is this human behavior that we have transferred to our pets? I don’t think it’s going to go away any time soon. We talked about it as a pandemic trend, but it’s a path before the pandemic trend, dog outfits alone are a whole.
Deidre Woollard has no position in the stocks mentioned. Jeremy Bowman has no position in the stocks mentioned. The Motley Fool owns shares and recommends Freshpet. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.